Legendary Pokemonguide

A toy an illusion: the power of the smile of a child

Aroa Fernández / They're here. They are the Magi. Thousands of children went out this afternoon to the English streets to greet their Majesties. With broad smiles and wide-eyed watched a parade that meant more than a tradition, hope for children in the house. Tomorrow up early and wait in their classrooms were a gift, a toy that smile, share and learn. While while other children will not have the same fate and in many cases not even know it is a toy. So 11 years ago, then ran in 2000 - a group of executives from English National Radio believed that any child could be without a toy and decided to develop the campaign "A toy, an illusion," together with the Foundation Playing grow.

been achieved since then deliver about 4 million toys in different countries in Africa, Asia and Latin America, which translates into millions of smiles. Enrique Martinez Torres, producer RNE and organizer of the campaign, says the thrill to deliver the toys. "I feel proud to have completed a project and see what has become a reality, and yet you see their faces that make you feel something you can not put into words," he explains.

Until then, the work and effort has been present in day to day. In early November, the campaign launched with the sale pen solidarity, which runs through Jan. 9 at post offices, department stores and toy stores. same concerts and events are organized in solidarity with those who also raise money and then end up making toys in the works of the English Association of Toy Manufacturers in the Alicante area. This year the concerts were in charge of the singer Rosana and the Symphony Orchestra and Chorus RTVE, both with great success. Also through public television and radio spots launched advertising faces as famous as footballers Andrés Iniesta and Sergio Ramos and journalists Juan Ramón Lucas and Pepa Fernández .

footballer Sergio Ramos with solidarity pen / toy, an illusion

And it seems that everything is little to see the smile of a child. The Law children to play, which is based the campaign, is recognized by the United Nations Convention on the Rights of the Child 1989, which means the toy as a fun tool and a complementary socialization and learning . Therefore, "A toy, one dream" Playing and Growing Foundation have also built playgrounds , equipped with 400 toys, like swings, table games, the children develop their skills and learn through play. Grow Playing addition, the Foundation has created a guide to train monitors these playgrounds, which "is explained in detail as toys should be used during this time, so you do not lose interest, participate and promotes fellowship and sociability "says Enrique Martinez .

illusion Stories

All of this is attached a Tales contest Solidarity for English children. This project aims to engage small, so that tomorrow is tomorrow become responsible adults and know the world we live in and promote values \u200b\u200bsuch as solidarity, cooperation and participation . Among the more than 25000 children from different schools have competed have delivered three awards, one for each primary cycle, and I have taken the centers "San Antonio" by Alcobendas, "Quiros " of Cóbreces (Cantabria ) and "Ramon y Cajal (Cuenca). So getting a camcorder to the center, a netbook for the Guardian and various toys and a gift voucher Toy "R" Us for each of the children in the class winner.

"Nor should we forget the 80 companies that collaborate with us, or sponsored by the City of Sciences and Arts in Valencia and Generalitat Valenciana, without their help we would not have succeeded" said Enrique Martinez .

But most importantly is the goal:

500,000 toys, resulting in 500,000 smiles.

much encouragement from Tribune Development.

clicking here can see the delivery of toys in past editions.